Creative Operations Los Angeles 2022

Making Creative Work Better

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Brooke McAdams

Director, Production Project Management

Paramount+

Brooke has been with Paramount+ since November 2020 and has built an in-house Production Project Management team to support the internal Video, Motion Design, Social Media, Key Art, Display and Copywriting creative teams. The team oversees the end-to-end creative management process, enabling the creative teams to focus on producing award-winning marketing campaigns. She is also responsible for, and obsessed with, Creative Operations and is dedicated to continuous and scalable process improvement and implementation of tools that facilitate enhanced project collaboration, tracking and reporting.

Prior to Paramount+, Brooke worked at PlayStation for over 10 years in similar roles. In her last position leading digital project management for PlayStation Global Creative, she worked on both the PS4 and PS5 launches, and oversaw the creation of all digital marketing, console UI, and PlayStation™Store merchandising assets.

Brooke has a bachelor’s and master’s degree from the University of San Francisco, and a certificate in Organizational Leadership from Harvard Business School Online. She is a credentialed Project Management Professional (PMP), and an Asana Ambassador.

Brooke lives in Los Angeles with her chihuahua, Olive, and loves true crime podcasts, movies & TV, and travel. 

What others say

HS Creative Operations events are not only insightful, but a great way to connect and network!

Alicia Jacolow
Saatchi & Saatchi

HS Creative Operations was a great chance to see people in person again, focus my attention on the presentations, and see how other agencies are tackling today's issues.

Dan Dove
IMF

It was so easy to connect with the presenters - having some one-on-one time with them where I could ask specific questions was incredible!

Scott San Martin
Reingold