Leading an Award-Winning In-House Creative Team

1 March, 11:05 AM GMT

The Secret Recipe for Cultivating Top Talent

For more than 20 years, Innocent's creative team has been talking about the benefits of fruit and veg.

Carol, who leads a team of 22, shares the ups and downs of managing a group that works in-house and how she keeps the team motivated.

This session will include practical advice to help others do the same.

Carol’s stories and tips show just how important it is to strike the right balance of creativity, teamwork, and innovation in the world of marketing and design.

It's not just about the work; it's about building a team that's motivated, dedicated and having a great time whilst making award-winning work.


  • The challenges of being in-house for one brand
  • How to keep a large team inspired and motivated
  • The importance of making visible mistakes as a leader
  • Focusing on progress and not perfection
  • Eating the frog: how to face into the stuff you dread
  • Making time to have fun

What others say

HS Creative Operations events provide me with the opportunity to sit in a room with like-minded people who understand each other’s daily challenges, sharing experiences and insights for the greater good of all Creative Operations.

Anna Waldeck-Evans
Creative Production and Operations Consultant

HS Creative Operations events provide a fantastic insight into the marketplace and the direction creative ops are going, would recommend and will be back next year.

Phillip Tasker
Imprint Group

I left the event feeling inspired and motivated, with a ton of practical takeaways that I could immediately apply to my own work. I would highly recommend this event to anyone in the creative industry looking to learn more about Creative Operations and improve their workflows.

Jody Latham
National Highways