Bex Watson, Head of Global Marketing Operations at Just Eat Takeaway draws on her experience of setting up a Marketing Operations team of project, programme and change specialists to highlight the importance of placing people at the heart of every change process. Obvious thing to do, but the real challenge is in how to achieve the good intention.
Bex explains:
- Emphasise the value of empathy, connection, and collaboration – pay attention not only to ‘what’ we are implementing but also to ‘how’ we implement a change – both are needed to ensure success
- Build creative processes and systems. Applying her extensive, practical experience, Bex explains how perception can make or break the success of introducing a new way of working (with practical tips on how to avoid common pitfalls)
