Creative Operations London 2024
Cultivating Change: People-Powered Progress
Bex Watson, Head of Global Marketing Operations at Just Eat Takeaway draws on her experience of setting up a Marketing Operations team of project, programme and change specialists to highlight the importance of placing people at the heart of every change process. Obvious thing to do, but the real challenge is in how to achieve the good intention.
Bex explains:
- Emphasise the value of empathy, connection, and collaboration – pay attention not only to ‘what’ we are implementing but also to ‘how’ we implement a change – both are needed to ensure success
- Build creative processes and systems. Applying her extensive, practical experience, Bex explains how perception can make or break the success of introducing a new way of working (with practical tips on how to avoid common pitfalls)
Speaker
What others say
HS Creative Operations events provide me with the opportunity to sit in a room with like-minded people who understand each other’s daily challenges, sharing experiences and insights for the greater good of all Creative Operations.
HS Creative Operations events provide a fantastic insight into the marketplace and the direction creative ops are going, would recommend and will be back next year.
I left the event feeling inspired and motivated, with a ton of practical takeaways that I could immediately apply to my own work. I would highly recommend this event to anyone in the creative industry looking to learn more about Creative Operations and improve their workflows.