Creativity vs.Control: Elvie’s Secret of Finding the Right Balance

1 March, 12:05 PM GMT

Elvie empowers women through radical female-first technology. Big blow-up boobs in Time Square. This is how Elvie promoted its radical female-first technology last year in New York City, London and Paris. With their bold and creative campaigns such, as "All boobs welcome here" to promote breastfeeding, the femtech brand raises awareness about topics that are essential for women's well-being — but still a taboo in some societies.

In this session, Joanna Williams-Kahil from Frontify speaks with Ben Cridland, Creative Lead - Brand and NPD at Elvie, about the following topics:

  • WHY creativity is key to stand out
  • WHY short-term results are out of balance with long-term brand value
  • HOW a business-first approach and operational efficiency lead to long-term success

What others say

HS Creative Operations events provide me with the opportunity to sit in a room with like-minded people who understand each other’s daily challenges, sharing experiences and insights for the greater good of all Creative Operations.

Anna Waldeck-Evans
Creative Production and Operations Consultant

HS Creative Operations events provide a fantastic insight into the marketplace and the direction creative ops are going, would recommend and will be back next year.

Phillip Tasker
Imprint Group

I left the event feeling inspired and motivated, with a ton of practical takeaways that I could immediately apply to my own work. I would highly recommend this event to anyone in the creative industry looking to learn more about Creative Operations and improve their workflows.

Jody Latham
National Highways