Tabitha is a seasoned creative services and operations expert with over 25 years of experience spanning all aspects of advertising and marketing. Her primary focus lies in strategically optimising in-house and agency-side creative departments to align with business objectives.

As a creative, strategic, and results-driven leader, Tabitha has an extensive background in building and managing local and global creative enterprises. Her expertise includes process creation and optimisation, training, consulting, and mentoring, as well as integrated project management consultancy, strategy, and department setup. She excels in end-to-end project direction, process implementation, and the application of MarTech tools.