Jo Fenn is the Global Director and Founder of AdGreen. Jo has worked in the advertising industry since 2006, and was Head of Production, overseeing the production of some of the UK’s largest service projects at LS Productions until 2020. Jo founded AdGreen in 2014 in response to the carbon intensive activities she witnessed on set. Initial collaboration with BAFTA’s Albert led her to create the AdGreen website, sharing a repository of resources with the industry. With the support of the Advertising Association, industry trade bodies, and leading brands, agencies and production companies, Jo officially launched AdGreen in 2020, with a free carbon calculator following in 2021, to enable the industry to measure and reduce production emissions.