Creative Operations London 2022
Dynamic Production, Creative Ops, and DAM: Mastering data-driven marketing and advertising
Because production and distribution processes must be more collaborative and efficient, Creative Operations and MarTech systems must be intimately connected. From the moment of ideation, it is imperative to capture the brief and collaborate around it - and then, almost immediately, bring in creation systems such as cameras and design applications.
The production of creative assets tends to be the least controlled and least automated stage of the marketing technology ecosystem – but it does not need to be.
It is realistic to expect technologies to help us create and distribute marketing and advertising at scale - to localize, personalise, and achieve other important objectives. Join this session to find out how.
What others say
HS Creative Operations events provide some really great insights and perspectives around what's working in today's ever changing world of creativity.
HS Creative Operations events gave me the chance to talk to people who are extremely passionate and experienced in their field and I was proud to be part of it for a day and learn from them.
HS Creative Operations events provide me with the opportunity to hear others are experiencing similar challenges and to share insights and thoughts.