Are we saying “no” enough? The top in-house agencies today ask themselves this question daily. So should you.
As tempting as it is to say “yes” to every request from your internal stakeholders, saying “yes” to the wrong type of work erodes your in-house brand, turns over your best staff, and leads to chaos.
In this session, we will explore how leading in-house agency teams can:
- Carve out the work that doesn’t fit your mission, and free up your best creatives for high-impact work
- Earn the work you want by better positioning and selling your capabilities and in-house strengths
- Be seen as a strategic business partner instead of a transactional vendor
- Learn how to say yes (if you must) without wreaking havoc on your creative ops or losing credibility with your stakeholders
