Creative Operations London 2022

Making Creative Work Better

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Theresa Regli

DAM Industry Strategist, Analyst and Author

Theresa is a 25-year veteran of the information technology industry, with a particular focus on DAM since 2007. She advises marketing and IT leaders on DAM & MarTech strategy, data design, and product selection, and subsequently supports the sustainment of digital stewardship and best practices. She also serves as the DAM Industry Partner for King's College, London, where she works with faculty to develop the DAM Master's Programme curriculum and real-world DAM project simulations for students. 

Theresa has written over 1,000 pages of in-depth research on the DAM industry, vendors, and tools, and she is the author of the definitive book on managing media and digital marketing assets: Digital & Marketing Asset Management: The Real Story of DAM Technology & Practice. She has presented keynotes in 18 countries over the last ten years. Her recent client base includes Unilever, IKEA, Oxfam, Starbucks, Centene, Dyson, National Geographic, Lands' End, The Museum of London, and The Philadelphia Orchestra.

What others say

HS Creative Operations events provide some really great insights and perspectives around what's working in today's ever changing world of creativity.

Barry McPhillips
Purple Agency

HS Creative Operations events gave me the chance to talk to people who are extremely passionate and experienced in their field and I was proud to be part of it for a day and learn from them.

Lisa Helle
Quarters Digital Services GmbH

HS Creative Operations events provide me with the opportunity to hear others are experiencing similar challenges and to share insights and thoughts.

Philippa Dunning
23red