Creative Operations London 2022

Making Creative Work Better


Tom Smith

Design Lead


Tom is the Design Lead at Aviva where he guides the design team in creating lasting solutions to customer problems across Aviva’s storefront ( and .com), MyAviva (customer dashboard) and Aviva’s Global Design System. Tom has nearly two decades of experience in the creative industry that includes digital, brand, marketing, and advertising.

What others say

HS Creative Operations events provide some really great insights and perspectives around what's working in today's ever changing world of creativity.

Barry McPhillips
Purple Agency

HS Creative Operations events gave me the chance to talk to people who are extremely passionate and experienced in their field and I was proud to be part of it for a day and learn from them.

Lisa Helle
Quarters Digital Services GmbH

HS Creative Operations events provide me with the opportunity to hear others are experiencing similar challenges and to share insights and thoughts.

Philippa Dunning