Creative Operations London 2022

Making Creative Work Better


Elisabeth Knulst

Managing Consultant

EMM Consultancy

Elisabeth is a business consultant with over 20 years’ experience in Marketing Operations across a variety of sectors including retail, banking, publishing, consumer goods, telecoms, marketing, and advertising. Her experience as a partner for customers has ensured a clear vision into the key drivers of successful marketing efficiency and effectiveness projects; balance the focus between people and technology, make the project a learning process and create measurable results. Innovative marketing technologies allow organizations to be more efficient in marketing operations and positively impact the effectiveness of marketing activities.

HEMA, is a Dutch variety store-chain. The chain is characterized by relatively low pricing of generic household goods, which are mostly made by and for the chain itself, often with an original design. Although Dutch in origin and passion, the chain has internationally expanded to 8 countries around the world. Elisabeth has been working with HEMA as a Business consultant since 2017 and has supported HEMA with optimizing the creative content production to support the international expansion and content growth. This has resulted into the creation of the HEMA Studio: an in-house content production for all HEMA products and campaigns.

What others say

HS Creative Operations events provide some really great insights and perspectives around what's working in today's ever changing world of creativity.

Barry McPhillips
Purple Agency

HS Creative Operations events gave me the chance to talk to people who are extremely passionate and experienced in their field and I was proud to be part of it for a day and learn from them.

Lisa Helle
Quarters Digital Services GmbH

HS Creative Operations events provide me with the opportunity to hear others are experiencing similar challenges and to share insights and thoughts.

Philippa Dunning