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Creative Operations London 2022

Making Creative Work Better

Brett Melvill-Smith

Global Creative Operations Lead, Brand Partnership Studio

Twitch

Having joined Twitch in 2019, Brett has built out the project management function in EMEA and APAC whilst still leading on multimillion dollar deals activating across global territories. Now leading on Creative Operations globally, Brett has been responsible for supporting the roll out of the Brand Partnership Studio in 10 new markets including training and instigating a cohesive process. By anticipating and identifying future business needs, he led the project to create and roll out 7 new products, modelling out these new influencer led products and merchandising them across 19 markets globally. Having started his career in broadcast nearly 20 years ago, he switched to advertising and has been helping drive delivery excellence by bridging cross functional teams into one strategic approach. 

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