Creative Operations Europe 2021

Making Creative Work Better


The Creative and Production Process and how we Energise and Educate our Stakeholders

11 March, 11:45 PM
Rammy Elsaadany, Head of Video: Creative Studio at Barclays, will discuss:
  • Production pipelines and planning; how to plan resource, idea time and money
  • Ideation process; who is involved and how do we make sure the process is empowering and inclusive? Behind the scenes footage
  • Where do we get creative ideas from? (Film, tv, adverts, posters or anything can be a source of inspiration)
  • Making creative engaging; What works? What’s hot? What’s not? Trends in channels and technology
  • Managing expectations; what can your budget get you, why best creative doesn’t have to be the most expensive
  • Managing external production partners; open honest relationships, pushing for maximum return on your budget and working hand in glove for long term relationships