Rammy Elsaadany, Head of Video: Creative Studio at Barclays, will discuss:
- Production pipelines and planning; how to plan resource, idea time and money
- Ideation process; who is involved and how do we make sure the process is empowering and inclusive? Behind the scenes footage
- Where do we get creative ideas from? (Film, tv, adverts, posters or anything can be a source of inspiration)
- Making creative engaging; What works? What’s hot? What’s not? Trends in channels and technology
- Managing expectations; what can your budget get you, why best creative doesn’t have to be the most expensive
- Managing external production partners; open honest relationships, pushing for maximum return on your budget and working hand in glove for long term relationships
