Creative Operations Europe 2021

Making Creative Work Better


TechLab: The Overdue Arrival of Creative Automation

11 March, 13:50 PM

The arrival of digital media initiated a 25 year cycle of ever-increasing data gathering, targeted personalisation, and campaign automation. But the creative work needed to feed this exploding volume remains a mostly manual, linear process. This imbalance between performance marketing and creative alienates consumers, hurts campaign results, and hinders creative teams from building strong brands.

In this talk, Bynder’s CMO Andrew Hally explains how creative automation helps marketing organisations restore balance by more easily matching creative output to campaign execution, thereby improving performance while also freeing time for storytelling and creativity.