Creative Operations Europe 2021

Making Creative Work Better

First Announced Sessions

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Building a Strong and Resilient Design Community at Facebook: Developing a Sense of Ownership and Responsibility
The value of the operations team is often acknowledged but rarely translated (or funded) into appropriately staffed operations teams.  Operations are therefore left to one or a handful of individuals implementing programs fit for fully staffed teams.
The session explores how to build a strong, resilient and proactive design community, with limited Ops support. 
The session covers: best practices for empowering the community with a sense of ownership and responsibility.  
All based on the model Facebook applies in its London Design Team.
Corinne Odeurs, Design Operations Manager, Facebook

 

How to Optimize your In-House Resource Management
What are the best resource management practices? 
What are the challenges of introducing and running resource management functions for in-house marketing and creative teams?
Two important questions answered - what we learned from what we did.
Tereza Lachmanova, Portfolio Resource & Traffic Management, Coca-Cola

 

'Agile Creative Ops' – A Case Study from Tesco

  • Learn how Tesco's in-house creative team applied product management principles to enhance their creative workflow. 
  • Understand how they adopted methodologies such as Scrum, Kanban and Agile metrics, used by their technology colleagues, to drive continuous improvement, quality and team performance. 
The core takeaway: Agile can be tailored to serve creative teams and help them achieve great results - it's not just for 'techies'!
Daniel Hargreaves, Digital Content Delivery Lead, Tesco