Creative Operations Europe 2021

Making Creative Work Better


Tereza Lachmanova

Portfolio Resources & Traffic Manager


Tereza Lachmanova works as Portfolio Resources & Traffic Manager for Coca-Cola, Western Europe, where she had the opportunity to introduce and implement resource management practices for the in-house central marketing and creative teams. 

Previously, Tereza worked as Resource Lead for design & technology agency Beyond supporting offices in London, New York and San Francisco and as Global Operations Manager for Pulsar, audience intelligence company, where she set up and managed resource operations function for teams of social media and qualitative researchers. Tereza's background is also in digital anthropology and online research communities.