Creative Operations Europe 2021

Making Creative Work Better


Nils Leonard


Uncommon London

Nils has spent over 20 years in the advertising and design industry working across the most recognised agencies in London. In his previous role as Chairman and Chief Creative Officer of Grey LDN, Nils oversaw the most profitable and awarded years in the agency’s 52 years history and became one of the youngest agency chairmen in the world leading its brands globally.

Nils was voted into the Ad Age creativity 50 and was named the No.1 creative person in advertising globally by Business insider, is on the board of trustees of D&AD and is listed as one of the Sunday Times 500 most influential people in the UK.

Over the last two years Nils has led the inception and launch of the ethical capsule coffee brand Halo to global acclaim. British GQ describing the Nespresso alternative as ‘The coffee company keeping George Clooney up at night.’

Nils has now founded the Uncommon Creative Studio alongside Lucy Jameson and Natalie Graeme, a creative studio building brands the real world is happy exists.

Labelled as ‘The most exciting start-up of their generation’ as well as launching their own brands Uncommon are currently working with ITV, Google, WWF, Ovo Energy, Unilever and ASOS.  Their disruptive flagship work on Ovo Energy was awarded a coveted D&AD pencil just 8 months after the studio launched.