Creative Operations Europe 2021

Making Creative Work Better


Nicola Wardell

Managing Director, The Agency


Nicola has been at Specsavers since February 2020. In a long and distinguished agency career, she was previously Chief Client Officer at Havas and Managing Partner at Grey London.

Guernsey-based Specsavers has had an in-house creative function since 1988. Under former Creative Director Graham Daldry, who joined in 1999 and wrote the famous “Should’ve gone to Specsavers” line in 2002, it has produced some of the most notable campaigns from any IHA. When Daldry left the business in March 2020, Specsavers’ in-house team had grown to 90 people, encompassing everything from data analysis to retail interior design.