Creative Operations Europe 2021

Making Creative Work Better


Nicky Russell

Managing Partner


Nicky's first role in Creative Operations was a work experience slot at Grey. Within 8 years she became Chief Operating Officer of Anomaly and IPA Woman of Tomorrow.

Nicky specializes in optimizing Marketing and Creative Operations for brands and agencies, working on-site with teams to co-create solutions from within, supporting and guiding them through key critical decisions, and working with them to implement new processes and in-bed new skills and team members. Ever popular, she builds long-term relationships that live on long after initial project completion.

Nicky is now Managing Partner at WDC. For more information visit the WDC website: