The phrase “data-driven decision making” pops up a lot in the digital industry, but for those of us coming from a creative background, it’s not always clear how this concept applies to us and our teams. We understand how performance marketing data is used to identify trends, test hypotheses and measure success, but could data do the same for creative project management?
Yes, it can!
In this talk we’ll explore what kinds of operational data can be leveraged to inform decisions about:
- capacity planning
- resource allocation
- workflow process improvements
... and how this can help your Creative Operations team speak the same language as their stakeholders in Marketing, Product, and beyond. We’ll then take a practical look at the tools, processes, and metrics needed to support these analytics, and some first steps you can take to kickstart your team’s creative reporting.
