Creative Operations Europe 2022
Workflow Analytics: How operational data can accelerate your creative team’s success
The phrase “data-driven decision making” pops up a lot in the digital industry, but for those of us coming from a creative background, it’s not always clear how this concept applies to us and our teams. We understand how performance marketing data is used to identify trends, test hypotheses and measure success, but could data do the same for creative project management?
Yes, it can!
In this talk we’ll explore what kinds of operational data can be leveraged to inform decisions about:
- capacity planning
- resource allocation
- workflow process improvements
... and how this can help your Creative Operations team speak the same language as their stakeholders in Marketing, Product, and beyond. We’ll then take a practical look at the tools, processes, and metrics needed to support these analytics, and some first steps you can take to kickstart your team’s creative reporting.
Speaker
What others say
The HS Creative Ops events are like a double shot of espresso at 3 in the afternoon on a Wednesday, but the energy I get from it lasts all year!
HS Creative Operations events are a great opportunity to meet professionals from different disciplines and industries with great insights and invaluable experiences to learn from and improve our own working environment. Very inspiring!
These events are helping to quickly solidify Creative Operations teams as a critical capacity in design-led organisations, big and small.