As creatives in the corporate world, it’s easy to forget where we came from. We spend hours, days, and weeks working on ‘projects’ instead of creating from our hearts and souls. Danny is the Creative Director for large deals in the UK at IBM and has founded his career on re-igniting creative passion within teams to create emotional connections and immersive experiences that disrupt the corporate world.
In this presentation he’ll show :
- how movies have inspired winning pitches
- how he ensures that his teams have the time and autonomy to experiment and play
- how he has turbocharged creativity in a 111-year-old IT corporation
