Contrary to popular belief, process is a creative’s best friend. Matt Jones and Abi Stephenson, Senior Creatives at VMLY&R share their experiences of best-practice methods and examples of how process helps to improve the final creative product, from conception to execution.
Join them as they explore:
- Out of Scope: Why enabling proactive thinking turbocharges creative output
- Too Much Information: Why ‘protecting’ creatives from the business context may be damaging output
- Keep it Brief: Why long and confusing creative briefs are holding back output
You will walk away with insights on how to balance the ever-present tension between creative improvement and cost optimisation.
