Vineet is a highly skilled creative director with over 20 years’ UK and international advertising experience. In the UK, he has worked for large network agencies such as McCann but also for creative independents such as HHCL. His work has been recognised at both national and international award shows including Cannes, D&AD, One Show, New York Festival and Caples. 

In 2020, Vineet was voted by 40/Forty to be part of an official list of the forty best creative leaders from around the globe. More recently, he joined ITV Commercial to lead the Creative Development and Creative Production teams across the nine offices that make up their Nations and Regions team.