Creative Operations Asia-Pacific 2022

In a recent blog, the topic of communication and collaboration chaos was discussed and questions were asked:   "How do we communicate in today’s world of modern technology, in fast paced business environments? How spoilt are we with the many methods of communication platforms and tools available today? With the comms platforms we have at our disposal, how can we get it so wrong?"   The problem is staring us in the 24/7 face: we now have far too many comms platforms. "Did you send me that ppt, brief, timeline via e-mail, Teams, Zoom, Instant Message, WeChat, SMS, Skype or our One Note collaboration folder?"   We’re all over the place!   An earlier HBR Article, Sept 21, reported:   "Collaborative work — time spent on email, IM, phone, and video calls — has risen 50% or more over the past decade to consume 85% or more of most people’s work weeks. The Covid-19 pandemic caused this figure to take another sharp upward tick, with people spending more time each week in shorter and more fragmented meetings, with voice and video call times doubling and IM traffic increasing by 65%. And to make matters worse, collaboration demands are moving further into the evening and are beginning earlier in the morning."   Does this ring true? How do we navigate collaboration overload?    Before joining this session, consider the functions of Creative Operations:

• Allocation
• Planning 
• Costing 
• Budgets 
• Agency Management 
• Logging Time 
• Reporting
• Briefs 
• Traffic 
• Resourcing 
• Timing Plans 
• Proofing 
• Project Management 
• Approval 
• Digital Asset Management 

Think about the tools used at each stage of creative operations from the beginning of the workflow, from business allocation and planning, through to the end; Approvals, Asset Management and project wrap up.   In this session we’ll learn how Schneider Electric overcame these challenges to manage all Creative Operations function in one tool.