Andrew is based in Sydney and his consultancy has been enabling brands and marketers since 2001. Creative Folks are recognised as Australian experts in Digital Asset Management and utilise various vendors technologies to simplify business processes and enable transformation.

Andrew has spent his career helping brands, institutions and content creators to solve problems through technology. From being a pioneer in Digital Asset Management tools in 1989 that supported digital pre-press and advertising to projects digitising historic content relics, brand portals for asset distribution, content production workflows for publishing and now the Omnichannel Content Hub solutions to support modern marketing, e-commerce and digital experiences. Andrew and his team have experienced the evolution of content, and the critical demand for highly collaborative management technology and deliver tailored workflow solutions for creative agencies, publishing houses, brands, the arts in addition to corporate marketing teams with a focus on the value of preservations, optimisation of process and continuous innovation.