Achieving DAM Success Through Effective Change Management

“If you build it, they will come.” This misquote from the movie Field of Dreams has inspired many a change program over the years, but sadly, it is a major fallacy that can drive your transformative initiatives off the rails.

You may have the shiniest new DAM system, beautifully streamlined processes, and extremely well-organized content, but you may still be seeing your DAM practice struggle due to a lack of user adoption, poor executive level support, and little motivation to move away from old ways of working.

This course is a deep dive into how you can help your organization and your stakeholders to manage the impact of change and provide techniques that effectively plan, implement, and continually grow a thriving, successful DAM initiative.

This course explores:

• Proven best practice approaches to ensuring effective change management achieves its objectives
• Overcoming resistance to change
• Building a change agent network of DAMbassadors or SuperUsers
• Effective communication and communicating throughout your DAM growth
• The skills you need to drive change

Sign up for this series and receive the following...

• Four detailed sessions exploring the essential steps to a successful DAM initiative
• Teaching by DAM implementation expert Kristina Huddart, DAM Consultant and Director, Huddart Consulting Ltd.
• Each session is 75 minutes
• Including 25 minutes to query Kristina on any challenges you may be facing
• A Certificate of Participation - evidencing your commitment to developing knowledge and skills
• Unable to attend all sessions or joining partway through? Recordings will be available to all registrants

For a taste of what you can expect, check out this exclusive excerpt from Session 1

About the series

In this four-part series, we cover how to bring people along on your DAM journey and build a change agent network that ensures your DAM practice spreads throughout the business - led by those who have benefited from it.

Schedule

Session 1: Change Management Fundamentals for DAM

Session 2: Change Management Strategies and Concepts

Session 3: Managing Stakeholders and Communications Planning

Session 4: Putting it all together: Change Management Planning for DAM Success

You can view the full course summary here.