Theresa Regli

DAM Industry Analyst; Director & Chief Strategist

Vox Veritas Digital

Theresa Regli is a strategic advisor to global brands, arts organisations, and private equity / investment firms on Marketing Technology Ecosystems (MarTech), Media & Digital Asset Management (MAM/DAM), and Product Information Mgmt (PIM). She is the world’s leading expert in the DAM vendor marketplace, advising on over 300 DAM system procurements since 2008, while authoring extensive in-depth research of 50 DAM systems and the benchmark book about DAM technology.

A 30 year veteran of the digital industry, Theresa began her career as a journalist writing about internet start-ups, meanwhile coding one of the first newspaper websites in the world, launched in 1995. Over the subsequent two decades she was a director of content management for two early stage online media companies, led a WCM and DAM implementation team at a systems integrator, and served as principal analyst for DAM research and consulting for a marketing technology research firm.

Since starting Vox Veritas Digital in 2016, Theresa has advised over 75 organizations on MarTech stack strategy, data design, content supply chain, and product selections of DAMs, PIMs, and MRMs. She subsequently supports the oversight of digital stewardship and best practices as a MarTech team / leadership advisor.

Her clients have included Unilever, Flowers Foods, Tourism Ireland, KraftHeinz, Genentech, Ubisoft, Lands’ End, People’s Postcode Lottery, Nestlé, the Royal Collection Trust, Philadelphia Orchestra, Arts Centre Melbourne, The Museum of London, and the Mann Centre for the Performing Arts. She also serves on several SMB advisory boards, advising executives on company growth and go-to-market strategy, and teaches in the digital media Masters' programme at King's College London.

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