Creative Production London 2023
We are busy developing an exciting agenda for Creative Production London 2023 so keep your eyes peeled for details. Register your interest here to be the first to hear about new sessions and speakers!
In the meantime, check out the first three sessions announced:
A Global Approach to Creative Production leads to Better Work but comes with a Unique Set of Challenges
With creativity a known multiplier of effectiveness, how can creative global businesses create the right environment to succeed? Operational flexibility, adopting a broader, multicultural lens and a strong framework for creative production leads to better work. But having multiple creative teams around the world working on the same brief comes with a unique set of challenges.
Dan Montalbano, Global Head of Operations at VCCP, explores how VCCP has tackled this problem in its global network.
Harness the power of the community to achieve your DEI goals
In a 2021 study by Deloitte, “…high-growth brands frequently established key performance metrics for diversity, equity, and inclusion (DEI) objectives more than their lower-growth competitors.” For those high-growth brands, it's not just bringing seats to the metaphoric table and filling "diversity quotas", it's about having a holistic approach that engages and invests in talent and community.
The people we work with should be as diverse as the world we live in, and each and every aspect of the production process should reflect that. When we bring diverse perspectives, skill sets, and experiences to a project, we create an environment and space that allows creativity to flourish. Join Mofilm CEO, Michelle Vincent, and Executive Producer, Sophie Robertson, as they share the real secret weapon to achieving more authentic and powerful storytelling through the power of community.
Michelle Vincent, CEO and Sophie Robertson, Executive Producer at Mofilm
Achieving Exceptional Creative at Scale
Creativity has many guises, but when you look at it in the context of delivery, it stops always having to be about what your campaigns look like. For large corporations the job isn’t done when the campaign creative is signed off, it’s done when the meaningful data, and analytics comes back from the myriad of ads out there in the real world.
To achieve success at scale you must find the balance between brilliant creative execution, and robust and repeatable processes - that will ensure you get your campaigns to market efficiently and effectively.
Ed will explore the benefits of reuse, automating production, trafficking, and optimisation, as well as effective brand management, toolkits, templates and MarTech – all of which can contribute to an exceptional creative process.
With Ed Vickers, Co-Founder, Loop Agencies