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Turning your community into a content machine - Leveraging user-generated content as long-term marketing assets


Consumers’ demands for content are increasing beyond what marketers are setup to deliver. At the same time, consumers trust content and the opinions of their peers more than content created by the brand. How do marketers maintain authenticity while keeping up with the required velocity of content?

Join this exclusive webinar to learn how to leverage user-generated content in your digital asset management strategy.

We will share market research and best practices on:

  • Consumers’ needs and expectations around content consumption
  • How user-generated content and social-specific metadata can augment your digital asset strategy
  • Finding, managing, and delivering user-generated content throughout your marketing mix
  • Examples of brands leveraging user-generated content to increase time on site, conversion, and loyalty


  • Jenna Langer, Senior Manager, Product Marketing, Livefyre
  • Elliot Sedegah, Group Product Marketing Manager, Adobe

Sponsored by:


Adobe is the global leader in digital marketing and digital media solutions. Our tools and services enable our customers to create groundbreaking digital content, deploy it across media and devices, measure and optimize it over time, and achieve greater business success. We help our customers make, manage, measure and monetize their digital content across every channel and screen.  For more information, visit www.adobe.com.