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Driving DAM Adoption - Success Stories from Fox and PBS


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After spending time planning and deploying DAM, how do you roll out that big DAM project and get people to actually use it? Grace Jeng, 20th Century Fox and Maura McKinley Tull, PBS, are experts that have done this successfully. Adoption is not something that just happens. It requires planning, creativity and a healthy dose of change management.  Learn from these experts as they share their experiences, and find out what worked for them, best practices and lessons learned.  



  • Grace Jeng, IT Director, 20th Century Fox
  • Maura McKinley Tull, Senior Director, Digital Asset Management, Public Broadcasting System (PBS)

Moderated by: David Lipsey

Sponsored by:

OpenText is a global leader in Enterprise Information Management. OpenText Media Management helps companies enhance their investment in brand value and digital media with innovative DAM technology to manage and control brand assets and media throughout the enterprise, on premise or in the cloud. Learn more about OTMM and OpenText.


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