Eliminating Delays, Unlocking ROI, and Scaling with AI: The State of Creative Ops in 2025

Context

While nearly three-quarters of creative and marketing professionals report satisfaction with their creative process, significant inefficiencies persist; 40% say they frequently experience campaign delays, and 43% report that 5% or more of their ad spend is wasted as a result. These delays not only cost teams time and budget, but also impact morale, scalability, and revenue generation.

New data

The 2025 State of Visual Content Marketing report from Rocketium and Demand Metric, based on responses from over 200 marketing operations professionals, reveals that eliminating creative bottlenecks is now mission critical. The report also highlights a tipping point for AI in Creative Ops; 67% of teams are already using AI in some capacity, with top applications including content generation, creative performance analysis, and speeding up campaign execution.

Interpreting the insights and applying them to improve performance:

Jerry Rackley, Chief Analyst at Demand Metric and Assistant Head of the School of Marketing at Oklahoma State University, and Satej Sirur, CEO of Rocketium, plus industry leaders, explain:

• Key takeaways from the 2025 State of Visual Content Marketing report.
• The cost of campaign delays and the revenue upside of eliminating them.
• How high-performing marketing teams are using AI to automate content creation, streamline asset governance, and gain predictive performance insights.
• Actionable strategies to align marketing and creative teams, scale personalization, and modernize your Creative Ops stack.

If you're looking to increase speed, reduce waste, and harness the real potential of AI in your creative operations, this is an information-packed collection of insights you should not miss.

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