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The Changing Landscape of the In-House Agency

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Creative used to be about inspiration, creation and job jackets, but now we have new roles, new technologies and new deliverables with interesting timeline expectations. In this presentation, we will take a look at how that impacts the org model and the process used to get work done.

Introduced by Kevin Brucato, Prudential, and a short presentation on ‘How Creative Operations is the key to Transforming how Modern Work gets Done'.

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