The AI Value Gap: What 500 Creative Operations Leaders Reveal About Scaling AI

AI adoption is accelerating. Investment is rising. Experimentation is everywhere.

But for many marketing and creative teams, the value still isn’t showing up at scale.

In this exclusive preview of The State of AI in Creative & Content Operations 2026, Screendragon and an expert panel unpack findings from new research with 500 marketing, creative, and operations leaders.

The session explores why AI activity is not yet translating into measurable business impact — and why the barriers are often operational. Among the findings, three quarters of organisations have not fully integrated AI into their workflows, while around 80% of teams still start the briefing process outside structured workflow systems. AI may be accelerating, but the work around it is still fragmented.

You Will Learn:

• Why AI value is lagging behind adoption
• Where workflows are blocking impact
• How approvals are slowing scale
• Why operational friction limits execution
• What leading organisations do differently
• Why workflow maturity is becoming the AI advantage

Attendees will receive early access to the full report ahead of its public launch.

A link to the recording will be shared post-webinar with all registrants.