Creative Operations Sydney 2025

Scaling Creativity in the Age of AI

The Human Touch

Context: Person and Program in Partnership (PPP)

In an era defined by rapid advancements in AI, the question isn’t whether machines will replace us - but how we’ll evolve alongside them. 

There is an irreplaceable role for human imagination and emotional depth in the creative process - qualities that no algorithm can, currently, fully replicate.

At least for now AI is not a rival, but a powerful amplifier of human potential. It’s a myth that AI diminishes creativity.

What’s now possible:

• How inhouse teams can work with AI to enhance ideation and collaborate with artists to bring bold, original visions to life at scale
• Frameworks for “augmented creativity” - a new paradigm where technology extends human ingenuity rather than confines it
• Real-world examples, emerging trends, and practical insights

How to lead, create, and innovate in an AI-powered world without losing what makes us uniquely human.

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Vinnie Schifferstein, MD, MADE THIS | Clemenger