Creative Operations Sydney 2025
Hands on the Wheel: Your Critical Role in Ethical AI Integration
Every company is scrambling to implement AI, but few recognise where the real power lies.
While regulations and corporate policies slowly take shape, teams are making dozens of daily decisions that collectively determine AI's trajectory. Every choice - from data selection to interface transparency, from workflow automation to human oversight - puts a finger on the scale of our shared future. You didn't ask for this responsibility, but creative leaders and the teams they support have their hands firmly on the wheel.
Riley Coleman reveals why the next 12 months represent a critical window for establishing ethical AI frameworks that will shape technology for generations. Drawing from extensive experience designing AI-enhanced products across multiple industries, Riley offers both a sobering assessment of what's at stake and practical tools for steering toward positive outcomes.
The most consequential technology in human history is being shaped right now - not primarily by regulations or CEOs, but by the daily decisions of people like you. Will those decisions be intentional or accidental?
Riley Coleman, Founder, AI Flywheel