Creative Operations Summit New York 2026

First Session Announced

We are delighted to announce the first session!

Brilliant Execution

What Drives Extraordinary Work

Why?

In today’s creative industry, teams have more tools and technology and manage greater complexity than ever before. Yet extraordinary work remains rare, even among talented teams.

Together, let’s explore ‘why?’ 

What truly drives brilliant execution, and why frameworks, tools, and processes alone cannot ‘create’.

Answers

The Third Method is a perspective focused on creating the conditions that enable sustainable, high-quality execution. The method draws on over 20 years of operational leadership experience and insights from interviews with CEOs, creative leaders, Agile Manifesto co-authors, and emerging talents.

A new perspective on execution with practical actions that can immediately improve a team’s engagement and results.

In a fast-changing and increasingly demanding environment, daring to be different means restoring motivation and pride in the work.

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Rodrigo Falcao, Global Operations Director, WPP / VML