Creative Operations On-Demand Content

Session 1: Mapping the AI Landscape – From Multimodal Models to Business Applications

Objective: Build a clear understanding of modern AI tools and core business applications.

Key Topics:

• AI tool categories and overview for leading AI tools
• Multimodal LLMs: combining text, image, and audio inputs
• Business concepts: RAG, AI Agents, fine-tuning, APIs explained simply
• Prompt structures: clarity, role framing, task segmentation

Exercise: Prompt Clinic Part 1 – Guided audit and refinement of sample prompts.

Session 2: The Craft of Prompting – Techniques, Myths of AI, and Real-World Business Use Cases

Objective: Learn prompting strategies and apply them to common business needs.

Key Topics:

• Prompt techniques: chain-of-thought, persona-based, few-shot, self-criticism, decomposition etc
• Myths and misunderstandings about AI
• Business use cases:
  • Marketing: campaign ideas and content creation
  • Operations: automating business tasks 
  • HR: job descriptions and candidate screening aids
  • Finance: financial summaries, variance analysis
• Privacy and data handling basics

Exercise: Prompt Clinic Part 2 – Rewrite drills with anonymized examples from different business functions.

Session 3: From Queries to Reports – Structuring Outputs and Handling Hallucinations

Objective: Use AI to produce clear business reports while learning to spot and correct AI errors.

Key Topics:

• Understanding Deep Research tools
• Handling hallucinations: recognition, verification, correction
• Citation tracking and fact-checking
• Structuring reports and adjusting outputs for scope, tone, and audience

Exercise: Participants create a short high-quality deep research report

Session 4: Beyond Text – Practical Guide to Image, Audio, and Video Generation

Objective: Learn to use AI for multimedia content suited to business needs.

Key Topics:

• Image prompts: style, branding, marketing use
• Video generation: structuring scenes and storytelling
• Audio generation: voice, tone, and simple compositions
• Practical considerations: licensing, ethics, editing needs

Exercise: Three-track build – marketing images, branded audio clip, generative video.