Design Operations London 2026
Becoming Essential to Organisational Growth
Evolve - Or Disappear
Context:
Operational roles such as Design Ops, Product Ops, and Research Ops are facing more pressure than ever. Expectations are rising, boundaries are blurring, and “enabling” work is still too often treated as optional - or unnecessary - when priorities shift.
The challenge:
Antonia Landi draws on her experience building and selling Product Operations to describe what it takes for operational roles to remain relevant as organisations grow and change - survival isn’t about doing more - it’s about proving impact.
How to become essential:
- Operational roles must:
- Function strategically alongside leadership
- Focus on specific problems that materially move the organisation forward
- Make their contributions visible through meaningful measures
- Without strategic function, a clear focus and an observable contribution even well-intentioned Ops work risks being sidelined during the next transformation or reorganisation
An essential briefing for all Ops practitioners who want to move beyond supporting roles - and wish to position their work as a critical driver of sustainable growth.
What others say
DesignOps London 2025 was a powerful reminder of the impact Design and Research Operations have on business success. The discussions challenged me to think bigger about how we align DesignOps with business goals, and I left feeling inspired to drive even greater focus on this within my role. A must-attend for anyone in the field!
HS Design Operations event provided me with a community feel of belonging. Not only were the speakers inspirational but I was able to relate and take some ideals to apply to my role.
HS Design Operations events provide me with the opportunity to connect with other individuals in my field and learn from the amazing speakers each year!