Design, Create, Comply: Operating AI Workflows Under the EU AI Act

A practical guide for CreativeOps, DesignOps, ProductOps, PhotoOps, and DAM leaders

Context

AI is rapidly being embedded across creative, content, and product operations - from asset generation and automated tagging to workflow orchestration, personalisation, and performance measurement.

For organisations serving EU customers, this shift now intersects with a major regulatory milestone: the EU AI Act.

As the world’s first attempt at legally enforceable, comprehensive AI regulation, the Act fundamentally reshapes how AI systems must be designed, governed, documented, and monitored. It introduces new expectations around transparency, data provenance, logging, human oversight, and accountability.

While often treated as a legal or compliance issue, these requirements place operational teams at the centre of both compliance and execution.

About the Tutorial

The tutorial reframes the EU AI Act not as a barrier, but as an operational design challenge.

Participants learn how to architect AI-enabled workflows that are scalable, traceable, defensible, and trustworthy by design, not bolted on after the fact.

Because all AI systems that interacts with EU users are in scope, this knowledge is essential for global teams, regardless of their location.

The tutorial delivers a clear and practical breakdown of the EU AI Act, specifically tailored for operational and creative leaders. Legal jargon is intentionally avoided in favour of actionable guidance grounded in real-world workflows and systems.

Participants explore how common creative and product AI use cases, including generative imagery, automated classification, summarisation, recommendation, and orchestration, map to the Act’s risk tiers and corresponding obligations.

A strong emphasis is placed on embedding compliance into everyday operations. 

Covering:

• Documentation and evidence standards
• Metadata, lineage, and traceability
• Monitoring and oversight practices
• Governance and ownership models
• Safe experimentation and iteration

By the end of the tutorial, participants will understand how early alignment with the EU AI Act can reduce risk, build trust, and create long-term operational advantage.

Benefits

• Understand the EU AI Act through an operational, not legal, lens
• Learn how the Act’s four risk tiers apply to creative and product AI systems
• Design AI workflows that are transparent, auditable, and scalable from day one
• Strengthen governance, documentation, and monitoring across teams
• Turn regulatory readiness into a strategic and competitive advantage

This is not a tutorial about fines or fear.

It is about the future of operational architecture and how AI becomes reliable, trustworthy, and real through strong operational design.

Includes

• One in-depth 75-minute tutorial focused on AI operations under the EU AI Act
• A clear explanation of timelines and upcoming obligations (2026–2027)
• Practical guidance tailored to DesignOps, CreativeOps, ProductOps, Photo Studio Ops, and DAM
• Real-world examples of compliant workflow and system design
• Live Q&A addressing participant-specific use cases and challenges

Schedule

The tutorial is 75 minutes and takes place on April 21 at 8AM PDT / 11AM EDT / 4PM BST / 5PM CEST