Creative Tech New York 2026

Dax Alexander is Global Chief Operating Officer of Publicis Production, the world's largest production network. He is responsible for helping shape the organization's evolution toward more intelligent, connected, and technology-enabled ways of working, with a focus
on operating model transformation, AI adoption, capability development, acquisitions, and global delivery.

With more than 25 years of experience across marketing operations, production, technology, consulting, and business transformation, Dax has held senior leadership positions at Publicis Production, OLIVER, The Brandtech Group, Tag, RWS, and Williams
Lea. Throughout his career, he has led large-scale transformation programs for some of the world's most recognized brands, helping organizations modernize their operating models and integrate emerging technologies into creative and marketing ecosystems.

His work focuses on the intersection of creativity, technology, operations, and AI, helping organizations prepare for the future of marketing and production.