October 15, 2025

Creative Tech New York 2025

Creative Tech in Practice: Process, People and Pitfalls

October 15, 9:40

Where the pitfalls lurk:  

  • In the complexity of creative technology.  
  • In the different types of team structures involved in this kind of work - from small project teams to large multi-vendor projects. 
  • In standard project processes - from pre-production to installation and support.  
  • In the scoping and research process - common issues encountered. 
  • In all the phases in R&D  

Guidance on avoiding the pitfalls:  

  • Creative tech is not a monolith; it is a spectrum of disciplines.  
  • Project complexity can be broken down from a scary set of unknowns to a set of manageable variables and processes.  
  • Possession of a foundational understanding of project phases, from initial discovery to installation.  
  • Deep and comprehensive familiarity with common project artifacts and an awareness of what the potential pitfalls are and when, why, where and how they are most likely to be presented.  
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