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October 15, 2025

Creative Tech New York 2025

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Jim Sowden

Head of Creative

Arcadia Creative Studio, Snap Inc.

Jim is Head of Creative at Snap’s Arcadia Innovation Studio, where he partners with brands to use new technology to create innovative and immersive experiences that bend reality and deliver measurable business results. He has led programs with global brands including Nike, Coke, Google, BMW, Mercedes, Louis Vuitton, Nestle, and Samsung, and is passionate about exploring the intersection of art and commerce through new platforms applied to creative challenges.

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