Creative Tech New York 2025

Alexander Rea has spent the last 25 years chasing the cutting edge of innovative creative strategy. His unique ability to blend the idea with emerging tech propelled him into leadership roles at top advertising agencies and production companies. He’s put Fortune 500 companies into video games, sold cars using VR, made a music video with Post Malone and Pokémon, and sent kids to Mars in a school bus that's now in the Smithsonian museum.

Alexander is known as the Anti-Technology Technologist™ because of his consistent and unwavering pragmatic approach to technology as an enabler of an idea and not the idea itself. He’s a teacher of Skunkworks Thinking, a creative innovation framework built on relentless investigation, interrogation and inspiration. Approaches, that when used strategically, can solve complex communications problems for brands navigating today’s dynamic media landscape. His philosophy has always been that innovation should serve a purpose, not just chase the latest trend.