Creative Tech London 2026

First Sessions Confirmed

We are busy developing an exciting agenda for Creative Tech London 2026 so keep your eyes peeled for details.

If you are interested in speaking at the event, please contact Victoria Rose at VictoriaR@henrystewart.co.uk

In the meantime, check out the first confirmed sessions below...
 

AI-Powered Experiences for Every Fan 

The challenge: 

Fans increasingly expect richer insight and interactivity when watching live sport. Meeting this demand involves solving difficult technical challenges, including: 

• Extracting context from match footage
• Surfacing insights in real time

Solutions: 

How GameSense at Sky is using AI to power real companion experiences that reshape the way fans connect with the game, including: 

• Experiencing the game from any POV 
• Real-time analytics overlays
• Personalisation 
• Fan engagement

Marat Davudov, Data Scientist, Sky

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Beautifully Useless 
When unexpected inventions spark real conversations 

Some of the most impactful ideas begin as things that appear to have no purpose at all. 

In this talk, Mauro uncovers how unconventional, “Beautifully Useless” inventions can become the spark for meaningful creativity, provoking unexpected insights, inspiring new behaviours, and generating cultural momentum. 

Through standout, record-breaking examples, he will demonstrate how playful experimentation and inventive uses of technology can lead to deeper audience understanding and strategically powerful outcomes.  

A behind-the-scenes look at how the wonderfully odd can become the surprisingly effective. 

Mauro Mazzei, Global Head of Creative Technology, LePub 

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