Creative Operations Summit New York 2025
Breaking the Mindset
How We Brought Creativity to a Bank’s In-House Agency
The creative journey of building Lighthouse, Scotiabank's in-house agency.
- Adding Grey to a Black and White Corporate World
- Recognising everything can't be distilled down to right or wrong
- In- Housing Creative: The Double-Edged Sword
- Navigating the challenge of direct access to decision makers, who also have direct access to your team
- Hiring the right team is crucial
- Vision: Creativity 9-5ish
- Dispelling assumptions of corporate culture, to build something special
- Focusing on Scotia's people-first culture
- Adopting the ideation and creativity of external agency
- Caught trying
- Creating an environment where it is ok to fail
- Building trust and progress through experimentation
- Proving Value to Drive Growth
- Growing nearly 4x without mandatory usage, by saying 'yes'
- Scaling Fast
- Trusting the team to fulfil promises
- Process Challenges: Finding our car keys
- Growth from 25-75 broke our processes
- How we rebuilt, so we spent less time looking for our keys
What's Next
- Creating a flexible templated system
- Preparing for AI-powered production at scale
- Aligning the global brand while adapting to local markets
Lighthouse's inspiring and creatively fulfilling process, exploring the challenges and successes of transforming a corporate environment into a space where creativity thrives.
Speaker
What others say
HS Creative Operations events are informative, enjoyable, and thought provoking. Great networking opportunities & always a fun energy in the room! Thomas Stilling was a wonderful conference chair for Creative Operations NY2024 & really set a fun & engaging tone for the entire event.
HS Creative Operations provides a great agenda driven by a panel of engaging experts. Even if a particular topic isn't in alignment with where you are in your career right now, they're pros who will give you a lot to think about.
HS Creative Ops conference provided me a great opportunity to network with professionals working directly in my field. I enjoyed fostering new relationships. I left very inspired with actionable ideas I could share with my creative team. I also learned about new software and services that could enhance our operations. I highly recommend attending an in person event.