Creative Operations Summit New York 2025
The Human Edge: Scaling Creative Ops in the Age of AI Agents
In an era where everyone is talking about AI, Christine Royston, CMO of Wrike, offers a bold new take: AI alone won’t transform Creative Operations—AI agents that reshape workflows will. But even the smartest tech is only as powerful as the people and processes behind it.
In this energizing keynote, Christine explores how leading brands are combining workflow intelligence with human ingenuity to scale creativity without chaos. Backed by Wrike’s groundbreaking global AI research, she reveals the real reasons teams feel overwhelmed—and how purpose-built AI agents are unlocking capacity, clarity, and collaboration at scale.
You’ll walk away with:
- Insights from Wrike’s global AI research on how AI agents leverage internal data to reshape creative workflows—and help teams confidently decide what to offload and what to own
- A framework for using AI agents to reduce creative friction and reclaim focus
- Proven strategies to prevent burnout while increasing creative throughput
- A playbook for operationalizing speed and strategy across teams
- Guidance on preserving brand integrity, voice, and trust in an AI-assisted world
This is your call to action to build Creative Operations where innovation thrives, people matter, and workflows finally work for the way creators want to work—ethically, efficiently, and human-first.
Speaker
What others say
HS Creative Operations events are informative, enjoyable, and thought provoking. Great networking opportunities & always a fun energy in the room! Thomas Stilling was a wonderful conference chair for Creative Operations NY2024 & really set a fun & engaging tone for the entire event.
HS Creative Operations provides a great agenda driven by a panel of engaging experts. Even if a particular topic isn't in alignment with where you are in your career right now, they're pros who will give you a lot to think about.
HS Creative Ops conference provided me a great opportunity to network with professionals working directly in my field. I enjoyed fostering new relationships. I left very inspired with actionable ideas I could share with my creative team. I also learned about new software and services that could enhance our operations. I highly recommend attending an in person event.