Creative Ops Summit Los Angeles 2025

AI for the Rest of Us

Breaking Down Barriers in the Creative Process at Coinbase

At Coinbase, the Creative Operations team has rewritten how in-house creative campaigns are imagined and delivered, especially in the age of AI. 

For their latest major US and UK campaigns, Patrick Marzullo reveals how AI served as a silent accelerator during the pre-production phase. But human craft, culture-building, and hands-on production made the final work impossible to ignore. 

This session is for creative leaders ready to cut through the noise, embrace technology as an enabler, and build the trust and craft that define the world’s most visible brands.

Patrick Marzullo, Head of Production and Operations, Coinbase

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