Creative Operations Summit London 2025
The Set-Up and Success of an In-House Agency
How to Fit a Square Peg into a Round Hole
The strategic claim
In today’s fast-paced marketing landscape, in-house agencies are no longer a “nice to have” but a strategic imperative for every business undertaking promotion at scale.
The resulting challenge
Building one from the ground up within the complex structures of a large organisation is no small feat.
What we did
James Mathers, Head of Operations at Three UK, describes how they transformed an ambitious idea into a thriving in-house creative agency.
The essential elements and how they were deployed
Anchored by the three key pillars of people, process, and technology. Practical insights on:
The People
- Assembling the right blend of talent
- Fostering a collaborative culture
- Navigating the challenges of attracting and retaining creative minds within a corporate framework
The Process
- Balancing the creative freedom of an agency with the rigorous demands of a corporate environment
- Developing workflows that align with business goals without stifling creativity
The Technology
- Leveraging tools and platforms to streamline operations
- Enhancing collaboration
- Deliver data-driven creative solutions at scale
Whether at the start of an in-house journey or optimising an existing set-up - lessons learned and actionable strategies that ensure, with the right approach, even square pegs can fit productively into round holes..
Speaker
What others say
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HS Creative Operations is always a good event. Excellent speakers providing valuable insights, from brands detailing learnings from their journeys to suppliers highlighting how we can make the most of new opportunities.