Speaker: Alisha Garfinkel

Company: Prudential

Position: Director of Integrated Production

Alisha Garfinkel-Gross is head of Integrated Production in Brand Marketing and Advertising at Prudential Financial, Inc. She leads a team that manages creative and production resource management, art buying, digital, print trafficking and studio production. Her team is focused on flexible and agile project workflows, which advocates for innovation across a variety of initiatives and mediums. Prior to joining Prudential, Garfinkel-Gross worked at Wunderman, TBWA and Deutsch where she worked on a range of brands, such as insurance, banking, automotive, dining, lifestyle and sports. Her experience with outside agencies, managing a variety of multifaceted interactive projects and teams, led her to pursue working at the Prudential in house advertising agency. Garfinkel-Gross holds a bachelor of fine arts degree in photography from the San Francisco Art Institute.

Alisha Garfinkel is speaking during the following sessions:

 

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