Advanced Concepts in DAM: The Technology & Enterprise Touchpoints In-Depth

Wednesday May 2, 9.30 am – 12.30 pm

DAM is no longer a silo: it’s part of a broader content or marketing hub of varied applications. This tutorial is for those who want to take their knowledge of DAM to a more expert level. You may have a few years of experience with a DAM technology, want to benchmark your implementation vs. industry best practice, or you’re looking to understand how DAM fits into the bigger picture.

We’ll focus on the current state of what "advanced" DAM really is and the broader marketing technology ecosystem, going into the features and functions of the more complex “enterprise” grade DAM systems and how they differ. We’ll also look at how DAM fits into a marketing or content practitioner’s day-to-day tasks as you manage ongoing email, web, mobile, social media, and still even print marketing campaigns. How does DAM integrate and feed into these downstream systems? What systems do DAMs typically pull data from, and how, in order to be effective?

In this workshop, you'll get a deeper dive into the industry’s most feature-rich DAM systems, as well as the gamut of technologies for solving the broader digital marketing and content publishing puzzle.

Key takeaways will include:

  • Enterprise DAM technologies: what are the advanced features on offer that the simpler systems don't have? We'll discuss media management, rights management, artificial intelligence, image recognition, and other advanced features in-depth.
  • Digital marketing technology: what are the tools, and what do they really do?
  • Knowing fully what you shouldn't expect your DAM to do - and what adjacent or supplemental technologies you may need, or use differently.
  • What do I need to do from a project leader / practitioner perspective to bring these technologies together?

Tutorial Leader

Theresa Regli is a 25-year veteran of the information technology industry, with a particular focus on DAM for the last decade. She advises C-level executives and DAM project leads on DAM strategy, data design, and product selection, and subsequently supports the sustainment of digital stewardship and best practices. Based in London, she works with several UK government institutions and focuses much of her work on cultural heritage, including The Museum of London and The Art Fund, the UK’s largest art charity. By contrast, she has led and developed DAM strategy for over 20% of the Fortune 500, including Unilever, Coca-Cola, General Mills, Shell, and Nestlé. She also advises numerous media, entertainment, and manufacturing companies as Principal Consultant with KlarisIP. 

Over the course of her career Theresa has authored over 1000 pages of in-depth research on the DAM industry, vendors, and tools, and she is the author of the definitive book on managing media and digital marketing assets, Digital & Marketing Asset Management: The Real Story of DAM Technology & Practice. She has presented keynote presentations in 18 countries over the last ten years, and is frequently a guest lecturer in the digital media Master’s program at Kings College, London. 



"This tutorial opended my eyes to a new technology market I was previously unaware of and helped me to understand the maturity level of this new market"
Krisitina Herz, Royal Botanic Gardens, Kew

"This was a very good overview of what you coud expect from Digital Marketing Tools / Technologies"
Eric Pieters, Amplexor NV

"Good Introduction to Digital Marketing Technologies for beginners"
Vanessa Brown,  Marks and Spencer



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